Matt Gornick

Why companies engage customers (via Twitter)

Posted in Uncategorized by mgornick on November 8, 2010
I recently wrote an article about getting Schwab and Mint.com to work so you can keep track of your budgets online.  The next day I got a tweet from the Schwab Twitter account (@SchwabService) with a short "thank you".  I feel like more companies should do this and reach out to their customers.  Most communication is one way from customers to companies.  It is refreshing for it to go in reverse.
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